CONTINUUM lecture

CONTINUUM

based in Boston, Milan, LA, Seoul.


Good design is more than eye candy. It drives business, holds the power to create new markets, dfferentiates companies from competitors and helps achieve measurable success. Put simply, good design helps companies compete And win.

To do this right, we feel we must...

1. Engage our clients in the process
2. Utilize cross-functional domain experts in a team-based process
3. Examine audience behaviors and gather insights
Develop sound business strategies, and use them to create targeted design solution
Define goals and measure outcomes based on our clients'criteria for success


Continuum solves complex problems in a team environment.

Creating business success with Reebok, Swiffer, Masterlock, JCI Controls, Chicco, Moen etc. Continuum has long term relationships with companies like Samsung (for the last 15 years).

Continuum's approach is to

1. discover and align in Brand and Business, Consumer and Context, Technology and Process, and Culture and Trends
2. connect and envision
3. refine concept
4. define and evaluate

Continuum's job is to not only designing products themselves, but also designing the system around the products and providing consumers with good experience and service. They focus on people interaction and people experience- thus concentrate on researching and interviewing people and their behavior while designing.