Trend by ALU

Today, ALU came to have a presentation on trend in product display and retail space.

About ALU: it is one of the world's leading manufacturers and distributors of first-class point-of-sale fixtures and merchandising systems. The standard range offers wide variety of readily available systems for communication, visual merchandising and display. ALU is an all-round solutions provider including logistics and installation.

ALU spots 11 trends in retail space and product display and installation.

1. "Green is new Grey"?

innstallation and interior design of retail space that emphasize green and eco-friendliness are growing infinitely.

i.e. Yahoo Green Taxi, Adidas grun (Germany), Google logo, Barneys' clothing

2. Poetic

Anthropologie changes the installation of the store every month to refresh the look of the store and also refresh the theme of the products. Everything that is displayed is on sale, and the display looks more like an art work in a gallery than conventional product display.

3. Luxurious

Luxurious brands including Calvin Klein displays their luxurious and pricy products in a cheap and almost comical way. For example, Calvin Klein's shoes and bags are displayed on top of a toilet. This visual contradiction evokes humor and can approach buyers in a more friendly way. This marketing is ironic because the price of a pair of shoes does not change where and how it is displayed (which means that even though they might seem more approachable and affordable, the price of a pair of CK shoes won't change).

i.e. Martin Margiela's jackets made out of gloves, Prada museum, softening by Aspesi, Mailn+Goetz's emotional and empty retail space

4. New School look

Le Labo, a fragrance brand is promotes a perfumer's laboratory look throughout its packaging and retail space. It achieves a luxurious imaging of the brand through old laboratory and old pharmacy-like look.

5. Humorous

MM6, LANVIN, Gucci's silly looking mannekins

6. Customize

i.e. Ernest in NYC's customized jeans

7. Size and Time Phobia

Vitra, Flos, Stark, GB house cutting hair in 10 minutes, and Jewelry design that changes proportions of rings and bracelets

8. Kill Walt Disney

WD's t shirt design, dress prints, and toys go against Walt Disney's fantasy and euphemism.

9. 80's is back!

i.e. Andy Warhol Levis, Andy at Barney's expensive tomato cans, Andy Marc Jacobs

10. Perfect imperfection

American Apparel's mannekins in the window looking "similar" to super heroes in Americal Apparel underwear. Americal Apparel spends very little money creating cheap and ugly design; however, the atmosphere of the retail space is attractive balanced between good and ugly.

11. Go darker

Abercrombie & Fitch creats hotel-like or even spa-like atmosphere with ambient light with pleasant smell and sound. Even though sometimes it is hard for customers to see the products clearly, some retail spaces are going darker and darker appealing customers to a calming shopping experience.